 Along
with the people who we (will) choose to operate our store with,
the most important business decision that we have made to date has
been which coffee roaster to use. When we set out to find a roaster
we were looking for three things: 1) we wanted to do business in
our region, 2) we wanted the best beans possible, and 3) we wanted
to find a company with similar values as our own. When we first
laid out these criteria, we assumed that the task at hand would
be a daunting one. And then we came across Higher
Ground Roasters.
On top of Higher Ground’s commitment to the best coffee by the fairest means, they are also very active in their community. In short, Higher
Ground beans make a mean cup of coffee and they are great to do
business with. |
Located
just south of Birmingham, Higher Ground’s commitment to quality
is also a social and an environmental commitment. Higher Ground
roasts exclusively Fair Trade Organic and Shade Grown coffees to
ensure that independent farmers are compensated fairly for their
harvest, and that the integrity of the natural environment is preserved.
